pineapple & friends is your pre­ferred partner for all topics in the areas of mar­keting, communi­cation and branding – ask for it and we will deliver.

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What we do for you

We translate your business objec­tives into a mar­keting strategy tailored to your needs. We accom­pany you from strategy to imple­men­tation and en­sure at all times that your resources are opti­mally used.

Marketing

We believe in holistic communi­cation. We set new impulses, solve any hiccup in your communi­cation and act as a reli­able and flexible trouble­shooter in crisis situations.

Communication

We are convinced that the brand is the centre of a com­pany. Whether you want to deve­lop a new brand or give new impetus to your existing brand, we are here for you.

Branding

We care for you

As experienced project managers, we offer you a per­sistent and visio­nary presence for every pro­ject – no matter how complex it might be. We are committed to suppor­ting execu­tives by sharing our long-standing manage­ment experience in both cor­porate and agency environ­ment as your sparring partners.

We are strate­gists with a doer menta­lity and thus goal-oriented, prag­matic and inquisi­tive. We consider every assign­ment as a matter for the boss. We will criti­cally challenge you, never leaving it to a simple nod.
Sarah Nyffeler
Sarah Nyffeler
After studying business admini­stration at the Uni­versity of Berne, Sarah Nyffeler worked in public affairs in the pharma­ceutical indu­stry. Later she was active in various manage­ment positions. These included Chief Communi­cations Officer and Marke­ting at CRH Swiss Distri­bution and CRH Europe (construc­tion trade) and Head of Communi­cations Post Offices and Sales at Swiss Post. On the agency side, Sarah Nyffeler worked as a consul­tant for strategy, bran­ding and public relations. Communication is her passion. Strategic think­ing and change manage­ment are her competen­cies. She doesn't have to reinvent the tried and tested. Where there is sand in the gears, she takes a close look and shows crea­tive and sustain­able solutions. As an experienced net­worker, she identi­fies the best partners and involves stake­holders from home and abroad in a timely and targeted manner.
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Raymond Ruch
Raymond Ruch
After studying history and media science at the Uni­versity of Berne, Raymond Ruch held manage­ment positions in Corporate Communi­cations at Swiss Post. His main focus was on communi­cation in change processes, strategic stake­holder and issue manage­ment as well as manage­ment and employee communi­cation. For Raymond Ruch, integrated and cross-media communi­cation are not just empty words, but the basis for effective internal and external cor­porate communi­cations. Analytical and inter­connected thinking characterize him. He combines strategic fore­sight with the qualities of a doer with strong implementation skills. He feels most at home in a demand­ing environment where he stays calm and focused even in crisis situations.
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Dimitri Bachmann
Dimitri Bachmann
Dimitri Bachmann completed a three-year advanced training course at the HF TSM Higher Technical College for Media Business and Media Manage­ment and in 2016 completed a Master in Brand & Mar­keting Manage­ment at the Lucerne Uni­versity of Applied Sciences and Arts. He has many years of experience as a brand consultant for inter­national corporations in the B2B and B2C sectors. A good brand has lasting relevance. It must inspire employees and customers alike. “Purpose”, “brand experience” and “employer engagement” are the key to this. His clients appreciate his conceptual way of think­ing as well as his structured and prag­matic approach. These help him to push things forward and always keep an overview.
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Good reasons for a piece of pineapple

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In Europe, the culti­vation of pine­apples in green­houses began in the 18th century. The proce­dure was so complex and expen­sive that a pine­apple was worth its weight in gold – as valuable as the pine­apple was then, today we con­sider a long-term relation­ship with our customers based on partnership.
02
The pineapple purifies – with fair prices thanks to low over­head costs we also purify your budget.
03
With vanillin and sero­tonin, the pine­apple acts like a natural mood enhancer – good mood is always present with us. A successful cooperation should be fun for every­one involved.
04
With its many minerals and vitamins, the pine­apple supports our meta­bolism during deacidi­fi­cation. Those who are over-acidified also feel “sour” and react aggressively or irri­tated. Like the pine­apple, we help you to react calmly even in stress­ful situations.
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What our customers say about us
We aim at a deep under­standing of your indivi­dual situation, we anti­ci­pate and offer pro­active solu­tions that are firmly anchored in your strategy – for happy customers and employees, for your brand, for your success. For you to be in good hands.
Heinz Keller
“The pineapple & friends team acts competently, quickly and flexibly. Just 30 minutes after my call about a communi­cation emergency, the agency's crisis team was already active. Within a day, we had a concrete proce­dure for internal and external communi­cation including FAQs and templates for e-mails and letters. I would fall back on the team at any time.”
Heinz Keller
Senior People Manager, CBRE GWS GmbH
Philippa Dengler
“As part of the redesign of the Conscha GmbH web­site, I decided to develop a new company logo with pineapple & friends. The team immediately under­stood my briefing and also respected my budget. The collaboration was uncomplicated, co-creative and a lot of fun. The best thing: I love my new logo!”
Philippa Dengler
Managing owner, Conscha GmbH
Pauline Loohuis
“The cooperation with pineapple & friends is uncomplicated, open and committed. The passion for what they do is tangible and is trans­ferred to their customers. The team works hand in hand and complements each other perfectly with their specific expertise.”
Pauline Loohuis
Private Banking, RBS Services
Silvie Baumann Froesch
“For almost a year now, pineapple & friends have been accompanying us in the cor­porate communi­cations of the manage­ment in a challenging time. Through their direct, atten­tive and goal-oriented approach, they helped us to make a con­fident appearance in the media, vis-à-vis stake­holders and partners. In professional work­shops we developed a clear communi­cation within the manage­ment and with the employees, so that we can once again pur­sue our goals in a more united manner.”
Silvie Baumann Froesch
Chairwoman, Birth House of Zürcher Oberland
Already tied up for you
With our quickly and flexibly imple­men­table package offers, you receive valuable impulses for your marke­ting, communi­cation or branding.
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Basic
Quick Brand Check
CHF 2’500

…thank you for your interest in our Quick Brand Check.

Basic
Customer Journey Check
CHF 2’500

…thank you for your interest in our Basic Customer Journey Check.

Basic | Early Stage
Start-up Branding-Box
CHF 7’000

…thank you for your interest in our Early Stage Start-up Branding-Box.

Advanced
Start-up Branding-Box
CHF 30’000

…thank you for your interest in our Advanced Start-up Branding-Box.

Advanced
Bodyleasing
 

…thank you for your interest in a Bodyleasing.

We evaluate your brand presence based on your presence on the web and in social media. Our pineapple matrix pro­vides you with valuable in­sights into where untapped poten­tial is hidden.
The “Quick Brand Check” package includes:
  • A quantitative and qualitative evaluation of your online brand presence with the pineapple matrix.
  • Insights on positioning, brand design and content on social media and your website.
  • Identification of fields of action to optimize your online brand presence.
  • Written test report and an approx. half-hour presen­tation at your or our premises.
With your image or video material, we design a unique advertising campaign for you on one or more social media channels and implement it immediately.
The “Social Media Campaign” package includes:
  • A 1-hour kick-off meeting via video call.
  • A short concept for a paid media campaign with up to three target groups.
  • Campaign content and adaptation for three posts on your own social media channels.
  • Technical set-up of the campaign, moni­toring and written final report.
  • Including a CHF 500 media budget.
With our pineapple questionnaire and a desk research we check your customer journey. You gain valuable insights into how your customers per­ceive you and how they experience contact with you.
The “Customer Journey Check” package includes:
  • A qualitative assessment of your customer journey with our pineapple map.
  • Insights into the customer experience in the areas of B2B, B2C or Human Resources.
  • Identification of fields of action to optimize your customer journey.
  • Customer Journey Map with written test report and an approx. half-hour presen­tation at your or our premises.
Within one week we will work with you to develop the bran­ding basics for your start-up. With your unique brand narra­tive and the appro­priate basic visual elements, you will differen­tiate yourself from your competi­tors and be ready for the next steps to success.
The “Early Stage Start-up Branding Box” includes:
  • An interview via video call followed by a one-day work­shop at our office in Zurich. In the work­shop we work together to develop the bran­ding basics for your start-up.
  • Desk research on 5 competitors defined by you in order to identify your distin­guishing features.
  • Two positioning variants for the selection of the head­line and brand narra­tive of your start-up.
  • Based on the positioning, we develop two logo variants for you to choose from. For the chosen logo you will receive a colour concept matched to it as well as the corres­ponding typo­graphy. In short: the basic brand elements of your corporate design.
With our branding box, specially designed for start-ups, we work with you to deve­lop the founda­tions for your branding within one month. You will receive the basic visual elements that suit you and your target groups (logo, typo­graphy, colors, headline, story) – in other words, your brand identity.
The Start-up Branding-Box includes:
  • Analysis: The briefing session is followed by a research of the competi­tive environment.
  • ositioning: Exploration of 3 positioning terri­tories (including head­line and story). Evaluation and selection of the pre­ferred terri­tory. Refine­ment of the positioning (head­line and story).
  • Visual elements: Design exploration for the selec­ted positio­ning terri­tory (logo, mood for up to 5 appli­cations). Evaluation and selec­tion of design scenarios.
  • Basic Brand Elements: Definition of basic bran­ding elements for the selec­ted scenario (5 appli­cations). Final Art­work: Logo, colors, typo­graphy, imagery, design system.
Is your communications manager absent for several months due to maternity leave, for example? Do you need tempo­rary part-time support in your day-to-day communi­cations business as quickly as possible? We are there for you as a reliable and flexible trouble­shooter - tomorrow if you wish.
Your advantages:
  • Instead of hiring a temporary employee, your personal pineapple partner gives you access to the know-how and years of expe­rience of an additional two senior specialists in the areas of marketing, communi­cation and branding.
  • You pay a fixed all-inclusive price for services, not for atten­dance times. No paid absences due to ill­ness or simi­lar, but full work per­for­mance through flexible work­ing hours and substi­tution within the agency.
  • We are accustomed to familiarising our­selves comprehen­sively and quickly with new situations. Your daily business will continue seam­lessly and you will bene­fit from new impulses on top.
  • If we fit together, body­leasing can become an invest­ment in the future and develop into a long-term cooperation.
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…schön, dass Sie Interesse an unserer
Basic Brand Check haben.





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Our network
The pine­apple is a fruit with many talents, but even the pine­apple cannot do every­thing. That's why we work closely together in a net­work with friends we have known for years and with whom we comple­ment each other perfectly.
Benjamin Gilgen
Benjamin Gilgen
Strategy consulting, business transformation
Partner at Prophet, supports executives in identi­fying and deve­loping future growth areas by combin­ing ambition, crea­tivity and customer focus into success­ful strategies.
Marc Lehmann
Marc Lehmann
Online and offline realisations
Co-owner and managing director of Linkg­roup, trained typo­grapher. HF TSM Tech­nical College for Media Business and Media Manage­ment, NDS post­graduate studies in Media Business and Media Manage­ment, manage­ment positions in various graphic arts companies.
Nicole Böhme
Nicole Böhme
Lifestyle Consulting
Owner of “Home & Art” and the correspon­ding online maga­zine. Over 30 years of pro­fessional experience as a con­sultant in tourism, private banking and content mar­keting, as well as many years of experience in the media sector. Knows the blogger and influencer scene from her own experience for over 10 years.
Salomon Gut
Salomon Gut
Graphic designer, art director
Owner of Gut Design. Over 12 years of experience in major inter­national agencies (including MetaDesign, Interbrand). References such as Rega, NZZ, Mobiliar, Cembra.
Kevin Sturm
Kevin Sturm
Conversion rate expert, programming
Expert for complex require­ments in programming (e.g. in e-commerce) and optimi­zation of con­version rates.
Glenn Oberholzer
Glenn Oberholzer
Customer experience
Co-owner and managing director of Stimmt AG. Since 1998 they have been using their expertise to help clients differen­tiate them­selves through positive customer experiences. References like Swisscom, Swisslife.
Fabian Watrinet
Fabian Watrinet
Tim Hilpertshauser
Illustrations, Programming
Young entrepreneurs who are competent, courageous, smart and thoughtful. Two comple­mentary poles that can create amazing things when work­ing together. They skil­fully combine expertise from completely different worlds and thus form the centre of the creos universe.
Kristen Vermilyea
Kristen Vermilyea
Filmmaker, writer, actor, artist
Motivated and astute creative professional with over 20 years of experience in pro­duction, develop­ment, teaching and per­formance in the art world, with a passion for film, writing, techno­logy and social media.
Nicole Vanbiervliet-Dancet
Nicole Vanbiervliet-Dancet
Translations, process management, IT projects
Owner and managing director of Komprendo GmbH, studied trans­lation at the Uni­versity of Geneva, business admini­stration HF, NDK Cor­porate Communi­cations. Many years of experience and manage­ment responsi­bility in the language service and communi­cations department of Swiss Post.
Maria Lucia Salvatore
Maria Lucia Salvatore
Graphic designer, art director
20 years of experience from the most renowned Swiss and inter­national communi­cation and design agencies. References such as Prada, Fiat, Novartis, Globus, UBS.
Bernhard Schweizer
Bernhard Schweizer
Holistic organi­zational develop­ment, executive coaching
Owner and managing director of Businessrocker GmbH, author. More than two decades of expe­rience in the holistic and success-oriented support of people, teams and organi­zations.
Sergej Kop
Sergej Kop
Spacial Experience Designer
Owner of Spacial Services, architect ETH, stages brands and cons­equently extends the customer journey in physical space. This way, brand va­lues become a tangible asset – customers such as ewz, UBS or TCS know this too.
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