What we do for you
We translate your business objectives into a marketing strategy tailored to your needs. We accompany you from strategy to implementation and ensure at all times that your resources are optimally used.
We believe in holistic communication. We set new impulses, solve any hiccup in your communication and act as a reliable and flexible troubleshooter in crisis situations.
We are convinced that the brand is the centre of a company. Whether you want to develop a new brand or give new impetus to your existing brand, we are here for you.
We care for you
We are strategists with a doer mentality and thus goal-oriented, pragmatic and inquisitive. We consider every assignment as a matter for the boss. We will critically challenge you, never leaving it to a simple nod.
Good reasons for a piece of pineapple
- A quantitative and qualitative evaluation of your online brand presence with the pineapple matrix.
- Insights on positioning, brand design and content on social media and your website.
- Identification of fields of action to optimize your online brand presence.
- Written test report and an approx. half-hour presentation at your or our premises.
- A 1-hour kick-off meeting via video call.
- A short concept for a paid media campaign with up to three target groups.
- Campaign content and adaptation for three posts on your own social media channels.
- Technical set-up of the campaign, monitoring and written final report.
- Including a CHF 500 media budget.
- A qualitative assessment of your customer journey with our pineapple map.
- Insights into the customer experience in the areas of B2B, B2C or Human Resources.
- Identification of fields of action to optimize your customer journey.
- Customer Journey Map with written test report and an approx. half-hour presentation at your or our premises.
- An interview via video call followed by a one-day workshop at our office in Zurich. In the workshop we work together to develop the branding basics for your start-up.
- Desk research on 5 competitors defined by you in order to identify your distinguishing features.
- Two positioning variants for the selection of the headline and brand narrative of your start-up.
- Based on the positioning, we develop two logo variants for you to choose from. For the chosen logo you will receive a colour concept matched to it as well as the corresponding typography. In short: the basic brand elements of your corporate design.
- Analysis: The briefing session is followed by a research of the competitive environment.
- ositioning: Exploration of 3 positioning territories (including headline and story). Evaluation and selection of the preferred territory. Refinement of the positioning (headline and story).
- Visual elements: Design exploration for the selected positioning territory (logo, mood for up to 5 applications). Evaluation and selection of design scenarios.
- Basic Brand Elements: Definition of basic branding elements for the selected scenario (5 applications). Final Artwork: Logo, colors, typography, imagery, design system.
- Instead of hiring a temporary employee, your personal pineapple partner gives you access to the know-how and years of experience of an additional two senior specialists in the areas of marketing, communication and branding.
- You pay a fixed all-inclusive price for services, not for attendance times. No paid absences due to illness or similar, but full work performance through flexible working hours and substitution within the agency.
- We are accustomed to familiarising ourselves comprehensively and quickly with new situations. Your daily business will continue seamlessly and you will benefit from new impulses on top.
- If we fit together, bodyleasing can become an investment in the future and develop into a long-term cooperation.